FIRESIDE CHAT WITH MASHABLE STUDIOS AND WATTPAD
FIRESIDE CHAT: Eric Korsh, President, Mashable Studios, Mashable Aron Levitz, Head of Wattpad Studios, Wattpad INTERVIEWER: Ned Sherman, Counsel/Director, Manatt Digital; Founder, Digital Media Wire
THE RISE OF LIVE STREAMING
Live streaming is proving to be a way to make content come alive on social networks and to bring shows to the top of viewers’... Read More
HOW TO EFFECTIVELY USE INFLUENCER MARKETING
Digital influencers can be instrumental to getting content, services, and products in front of the right audiences. Still, brands walk a fine line between managing... Read More
OK GOOGLE, TELL ME ABOUT VOICE-ACTIVATED AI FOR MEDIA AND ENTERTAINMENT
Voice-activated artificial intelligence (AI) is going beyond telling you the weather and turning on your lights – it’s now helping you navigate media and entertainment... Read More
THE EVOLUTION OF BRANDS, CONTENT AND MARKETING
As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer... Read More
FIRESIDE CHAT WITH BOB GRUTERS
Bob Gruters, Group Director, Global Marketing Solutions – US, Facebook
REDEFINING DISTRIBUTION: THE MELTING POT OF OTT, CABLE & LINEAR TELEVISION
The lines between linear television and OTT services are blurred more than ever with both Hulu and YouTube Red offering network/cable streams with DVR capabilities.... Read More