THE EVOLUTION OF BRANDS, CONTENT, AND MARKETING
Content marketing is essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
Brad Spychalski, Creative Strategy Lead, Pinterest
Jennifer Prenner, Global Head of Marketing, Growth & Engagement, Amazon Fire TV
Sarah Stringer, SVP, Head of Innovation, Carat US
Zihla Salinas, CEO, Trailer Park Inc.
Moderator: Paul Kontonis, Chief Marketing Officer, WHOSAY