Sarah Stringer has come quite some way since she started out in London: her first job in media involved booking ads for the UK’s biggest funeral company. After making the move from funerals into the music industry she spent five years in London and then moved to Melbourne, Australia. Sarah joined Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including launching movies The Avengers, Frozen and Star Wars: The Force Awakens. Identified as a ‘Formidable Femme’ in Campaign Asia’s Women to Watch 2015, she became the youngest member of the agency’s senior management team, founding the Innovation department in Australia, where she focused on delivering technology and trends insights to agency teams and clients. Stringer joined the Carat USA team in 2016. As SVP, Head of Innovation, Sarah leads Carat’s teams in being ‘brave’ in their day to day work by embracing a test and learn framework to understand new ways to achieve business results for our clients.