Andrew Saunders is a content marketing pioneer who helps the world’s most influential brands and artists navigate the evolving media landscape. He has developed premium creative solutions and strategic partnerships for over 100 global brands and artists including 20th Century Fox, Anheuser-Busch, AOL, Ashton Kutcher, AT&T, Disney, DPSG, Fiat Chrysler, Ford, General Mills, General Motors, Hulu, Honda, Intel, Justin Bieber, Marvel, Mazda, Microsoft, NBCUniversal, Netflix, Paramount, P&G, Ryan Seacrest, Sony Pictures, Subaru, Target, Universal Studios and Visa. His work has been featured in Advertising Age, Adweek, Billboard, Buzzfeed, Creativity, Entertainment Weekly, The New York Times, People, Time, USA Today, Vice, The Wall Street Journal, Wired and Fast Company’s “50 Most Innovative Companies.”
Saunders currently serves as Head of Global Brand Strategy at Tastemade, an entertainment and technology company whose mobile-first, award-winning programming commands a global audience of over 200 million with more than 2 billion views per month. There, he leads the strategy and development of all multi-channel creative marketing, media and premium content solutions for advertisers with a team across New York, Los Angeles, Chicago, San Francisco, London, Paris, São Paulo and Tokyo. Investors in the company include Comcast Ventures, Scripps Networks Interactive, Goldman Sachs, Redpoint Ventures, Raine Ventures, Liberty Media and Tohokushinsha Film.
Prior to Tastemade, Saunders was Vice President of Content Innovation & Creative at NBCUniversal, where he oversaw advertising partnerships and Symphony marketing efforts across all NBCU networks, platforms and partners. He and his team were responsible for the first “Saturday Night Live” original digital series, produced by Broadway Video and sponsored by Honda and Target, the first multi-network philanthropic partnership leveraging the Emmy-winning “The More You Know” campaign sponsored by Subaru, the first multi-network celebrity talent program featuring One Direction, and the first TODAY live plaza commercial. In addition, Saunders created the company’s CO/LAB Global Creative Partnership Program, uniting NBCU with best-in-class creators worldwide.
Saunders joined NBCU in 2014 from Creative Artists Agency in Los Angeles, one of the world’s leading talent and sports agency. As a founder of CAA’s Brand Partnerships Division, he worked with brands, agencies and media companies to develop, package and distribute premium content and custom digital, experiential and entertainment solutions. He developed creative partnerships and cross-platform strategies for many of CAA’s top clients including Ashton Kutcher, Funny or Die, JASH, Joseph Gordon-Levitt, Kings of Leon, Kurtzman/Orci (Transformers), Ryan Seacrest, Scooter Braun Projects (Justin Bieber), Sofia Vergara, Talpa Media (The Voice), Tim & Eric and WhoSay.
A passionate supporter of young talent and entrepreneurs, Saunders serves as a mentor for General Assembly, supports early-stage startups through StartEngine, and guest lectures for the mSchool: Institute of Marketing. He has been a featured speaker at the Banff World Media Festival, Digital Hollywood, and other notable events. He graduated Magna Cum Laude from Vanderbilt University.