As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing
for PBS. In this role, Rubenstein focuses on continuing PBS’ digital evolution through the development,
implementation and scaling of world-class digital services and marketing content strategies. He also
oversees the business intelligence group and leads comprehensive marketing programs to acquire,
retain and engage audiences across platforms for the benefit of member stations.
Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital, and led the
expansion of PBS’ general audience and children’s content to mobile devices, over-the-top (OTT)
services and other digital platforms. His accomplishments include an updated PBS.org, which yielded
dramatic growth in traffic to station websites and online station donations. He spearheaded the
development of Passport, a video offering available through member stations that provides donors on-
demand access to a rich library of public television programming. He also led the expansion of PBS
Digital Studios, PBS’ network of online-original content.
Rubenstein has more than 20 years of experience leading digital entertainment businesses. Prior to PBS,
he was Chief Executive Officer and a member of the Board of Directors for mobile media company
MeeMee Media. Rubenstein also served as Executive Vice President, Digital Marketing for 20th Century
Fox where he established the Digital Marketing organization and led the team behind ground breaking
social and mobile campaigns for Prometheus, Chronicle, Rise of the Planet of the Apes, X-Men: First
Class, and other major motion pictures.