As Chief Operating Officer for Carat, Dentsu Aegis Network’s flagship media agency, Louisa is responsible for the agency’s digital strategy, product and automation agenda. Louisa leads the digital transformation of the agency by adopting and embracing new technologies that are disrupting the media ecosystem, with a focus on integrating capabilities such as data sciences, AI, machine learning and block chain.
Prior to joining Carat’s leadership team, Louisa served as the Chief Digital Officer for Amplifi, Dentsu Aegis Network, overseeing digital activation, ad operations and investment and works closely with agency partner executives and client leaders to deliver first-class digital solutions.
In 2010, Louisa joined Dentsu Aegis Network as the Global Chief Commercial Officer for Amnet, Dentsu Aegis Network’s global programmatic group. As a founding member of the team, she developed the Amnet business across 13 territories in EMEA before taking on the global role in London.
Louisa’s passion and “move the dial” mentality have led her to become a highly respected industry thought leader. Her broad experience working across publishers, broadcaster and ad technology companies (CNET, AOL/ADTECH, BSkyB) allow her to address topics across the digital advertising eco-system.
Now based in New York, when she’s not immersed in all things digital, you will likely find her at the nearest tennis court advising Novak Djokovic on how to improve his backhand.