Reemah Sakaan is the CEO of BritBox International, a BBC and ITV backed
streaming service. Sakaan is responsible for the overall strategy and operations of
BritBox globally, leading a world-class team across multiple regions. Since being
named CEO in xxx 2022, Sakaan has already implemented several global initiatives
focused on a cohesive worldwide strategy. Through her visionary strategic and
operational leadership, she drives the creative direction, maximizes commercial
success and continues to elevate the BritBox brand around the world.
Having cultivated the BritBox partnership between ITV and BBC since its inception,
Reemah was responsible for the creation of the BritBox brand and global concept.
Before becoming CEO, she served as Chief Creative Officer for BritBox Global as well
as the Group Director of SVOD for ITV. She launched BritBox in the UK in November
2019 and served as a pivotal part of the leadership team behind BritBox Australia.
Prior to this, Reemah spent 18 months living in New York, where she oversaw the
growth of BritBox US’s subscribers and worked on the expansion of BritBox into
Canada in February 2018.
Reemah was formerly ITV’s director of marketing and media. She looked after all
ITV’s UK and international TV channels, online brands and pay services. Reemah
managed the rebrand of ITV in 2013, and following this in 2014 she launched ITV
Encore and ITV Be. In 2015, she relaunched ITV Hub.
Reemah previously worked at the BBC for eight years, in roles including Head of
Marketing for BBC One, BBC Drama and BBC Film and launching shows including
Sherlock, Doctor Who and Frozen Planet amongst others.
Prior to this, Reemah was Head of Marketing for BBC Three, BBC Comedy and BBC
Entertainment and worked in BBC Digital Marketing. She worked on platform brands
including BBC iPlayer, and the BBC HD channels.
Reemah started her career outside of media in product marketing with roles at
Diageo & Reckitt Benckiser.