As General Manager, PeopleTV, Susanne Mei spearheads the strategic oversight for Time Inc.’s free OTT streaming network, which launched in September 2016. PeopleTV offers premium short and long-form programming, encompassing celebrity, pop culture, lifestyle and human interest stories. In her management of the ad-supported video on demand (AVOD) platform, which has garnered more than two million downloads over the past year, Mei oversees the daily operations for the network, including revenue and marketing. Mei joined Time Inc. in 2015 as part of the Video Distribution team, and worked across the leading content company’s vast portfolio of premium brands and platforms with a focus on video distribution partnerships.
Mei joined Time Inc. with more than 20 years of experience in the entertainment media business. Previously, Mei served as Vice President of Digital Distribution and Business Development at IFC Films, a division of AMC Networks. In this role, she was responsible for revenue and strategy on all transactional digital platforms, including iTunes, Xbox, Amazon and GooglePlay, among others. Additionally, she led the team that launched the SundanceNOW Doc Club subscription video on demand (SVOD) service and ran the day-to-day operations.
In 2006, Mei served as Vice President of Digital Media for the Smithsonian Network during its launch. It was Mei’s previous role as Director of Business Development at Showtime from 2002 to 2006 where she was an integral part of the team that executed the groundbreaking deal with The Smithsonian Institution to launch the Smithsonian Network. During her tenure at Showtime, Mei was responsible for mobile, VOD and new channel development.
Mei’s start in the strategic world of digital media began as a Strategy Consultant at Concrete Media in 2000. Prior, she spent several years in production at ABC News, and contributed to the development and launch of the original abcnews.com.
Mei earned her BA at Tufts University and her MBA at The Stern School of Business at NYU. She lives in New York City with her husband Ron and two children.