THE EXPLOSION OF ORIGINAL VIDEO CONTENT
We are in an original content renaissance. Hulu is doubling their number of originals, Netflix is moving all production to Los Angeles, major online news publishers announced content plays at the NewFronts, and even music companies like AEG, Apple Music, and Spotify have original series. Why is this the right time to create content? Is it effective as a differentiator to attract subscribers?
Jill Braff, former GM, Ellen Digital Ventures
Sharmi Gandhi, EVP, Strategy and Development, Mic
Matthew Henick, Head of Development, BuzzFeed Motion Pictures
Susanne Mei, General Manager, PeopleTV