10 Nov 2021
11:00 am - 11:45 am
THE POWER OF DIRECT AND DIGITAL
This panel of industry leaders will discuss the impact of the COVID-19 pandemic on the massive shift that was already underway in the media landscape as consumers are empowered by new technologies, platforms and devices that are enabling them to access media and entertainment content – video, games, music, comics and books – on their own terms – whenever and however they want. How is the current environment influencing the evolution of brands and marketers towards harnessing the power to own their customer relationships and engage directly with consumers? How are digital technologies, platforms and devices being used to open new channels, broaden customer reach and drive revenue?